INDIANAPOLIS, IN – September 21, 2009 – SmartForce, a leading call center technology firm, announced a company name change to Stringcan, effective immediately. “Stringcan,” refers to the human-to-human communication that the virtual call-center provides clients.

The new name is part of a strategic expansion, which includes the addition of staff in the Indianapolis headquarters. “As we defined how our technology benefits clients, we recognized an opportunity to show the human element that is often lost in virtual call centers,” said Stringcan Vice President of Sales and Marketing, Paul Rothwell. “Stringcan conveys our emphasis on providing efficiency, without jeopardizing our clients’ interactions with their customers.”

To support the name change, Stringcan launched a new web site, www.Stringcan.com. In addition to company overview information, the site highlights the cost-savings, flexibility and reliability of leveraging home-based call agents. Case studies and white papers are available to learn more about the virtual, on-demand platform. Visitors can also inquire about becoming a home-based agent, or connect with Stringcan through Twitter and Facebook.

The web site is informative, but the firm acknowledges the importance of personal interactions with clients. “As with most emerging technologies and operational improvements, there will be questions,” added Rothwell. “Our clients depend on our technical and staffing expertise to implement quickly and show results.”

About Stringcan: Stringcan is a subsidiary of SmartIT, an information technology-staffing firm www.smart-itstaffing.com. SmartIT is a certified woman-owned and minority-owned business enterprise that can assist companies looking to add to their diversity supplier and spending programs. The Indianapolis Business Journal named SmartIT as a 2009 Fastest Growing Indiana Company. Learn more at www.Stringcan.com.