Stringcan

The Three Beliefs Every Sales Team Has to Have

tdaniel — Fri, 03 Feb 2012 18:56:44 +0000

Sales people really have to have three beliefs in order to perform at their highest level. We as owners, sales managers, presidents and CEO’s have to understand that we must build these for our teams. Bad sales tactics with a strong belief system are more effective than the opposite. People buy belief. In fact, the... Read More +

How-To: Write a Successful White Paper

Denver — Thu, 15 Dec 2011 18:02:42 +0000

What Does a White Paper Usually Contain?

There are all sorts of styles and uses for white papers, but we’ve found the most effective white papers include information in the following areas:

1. Current industry problems/trends: Begin with a description of the broadest issues and trends in the industry that will introduce the reader to the topic. What... Read More +

I’ll do the dishes if you take out the trash

Denver — Tue, 13 Dec 2011 20:51:25 +0000

The sales engagement cycle can be broken down into a series of individual events, which when sewn together create a seamless process from initial conversation to closed deal. Each step of the process provides you and your target an opportunity to learn more about each other and feel comfortable moving towards the next step in... Read More +

Slarketing, Smales & Smarketing

Denver — Mon, 05 Dec 2011 15:26:29 +0000

I am known for making up words. Throughout my career it has become kind of a running joke. The thing is, I really believe in the power of bringing two concepts together. Like sales and marketing should just go and become one word. Maybe like “slarketing”or “smales” or even ”smarketing”. Okay, maybe I need some help here, and... Read More +

Don’t be a playground bully.

Denver — Wed, 16 Nov 2011 20:51:50 +0000

I was recently engaged in a conversation about how sales is like a teeter-totter. There are some people it’s fun to teeter-totter with, and others, that you think it’s going to be fun to play with, but once you get to the park, you find out pretty quickly it’s a one sided game. And you may... Read More +

Your presentations suck.

Denver — Thu, 10 Nov 2011 16:46:43 +0000

First, I should admit that over here at Stringcan we’re big fans of the Lifehacker website. We’re all about increasing efficiencies with process and learning ways to do things better. It’s how we succeed in business – we amplify your efforts while we save you time and energy to focus on what you do best.

Earlier... Read More +

“The benefits are enormous”

Denver — Mon, 07 Nov 2011 21:29:58 +0000

I recently read a pretty nifty and super insightful ebook on the value, importance and development of a Content Supply Chain by Chicago based Com Blu. There’s a lot of valuable information here, but given Stringcan’s education based – business development approach, I felt like someone sneaked a peek at our playbook with this section.... Read More +

Don’t Just Accept; Connect

Jeff — Tue, 20 Sep 2011 16:40:39 +0000

Don’t just accept; connect.

It’s easy to accept friend requests on Facebook and new links on LinkedIn. Click the button and you’ve expanded your network. But accepting a request does not mean you have really connected.

By following a few simple steps, you can easily turn your new digital friend or link into a tangible connection... Read More +

Power Dialing and Your Sales and Marketing Teams

Jeff — Fri, 02 Sep 2011 20:17:22 +0000

How would you like your Sales and Marketing teams to be juiced on calling steroids? Today’s technological advances make it easier now than ever before to reach your prospective and current clients in a cost effective and rapid way. The power dialer revolution is not just for call centers any longer! What’s it worth... Read More +

If you don’t first connect, call, call again.

Denver — Tue, 09 Aug 2011 16:57:48 +0000

As every sales person knows, most days, no matter how well planned there simply isn’t enough time to make it through the ever growing To-Do List. With ever present work demand and with narrow sales windows, many Sales and Marketing individuals attempt calling a Lead only twice before replacing this “stale” Lead with a fresh... Read More +